EcoCash targets coffee makers
Coffee producers now have the opportunity to be paid directly through EcoCash. An agreement between Econet Wireless and African Fine Coffees Association will allow farmers to see their money sooner than before.
Messages related to coffee sector innovation can also be exchanged via Econet. For example, messages can instruct farmers when to fertilize their coffee or how to negotiate better with buyers. Even if only a minority of farmers use mobile devices, this is still a step forward for using m-agriculture to boost the economy.