How One Start-Up is Revolutionizing Egypt’s Food Scene
Sometimes it seems that any news you hear out of Egypt is bad news. Whether it’s about an increasing budget deficit, a new wave of violent clashes or another government screw up, it feels as if everybody is actively trying to make things worse. But that couldn’t be farther from the truth.
For every person out there not doing their job or actively making the country a worse place to live, there are a thousand more who are sick of the politics and stagnation, who just want to see Egypt flourish, and are working tirelessly to make that happen.
The team behind Egypt’s latest tech startup, Engezni, are some of those people.
This February, Engezni won second place at the University Mobile Challenge at the prestigious Mobile World Congress. The Mobile World Congress is the biggest conference for mobile technology in the world, with over 70,000 people making the trip to Barcelona each year.
The conference is host to many activities including exhibitions of the latest in mobile and wearable computing, keynote presentations from the tech world’s biggest CEOs (this year was host to Mark Zuckerberg, Jan Koum of Whatsapp and Virginia Rometty of IBM among others) and of course, the final round of the University Mobile Challenge, an international mobile app development competition for university students in their final year.
Each year, 170 teams from around the world develop apps to compete, with only 14 teams being selected to attend the finals in Barcelona. The winner is judged according to the innovative utility of their app as well as the strength of their business model and the effectiveness of their presentation.
Engezni is a web and mobile app made for users to browse restaurant menus, order food online, and go social about it. In addition to that, it’s an outlet management system that restaurants can use to manage online orders and engage with their customers without intermediaries.
To put it simply, it’s an app that lets you order food and displays your order on a computer on the restaurant’s side, eliminating the human error between placing the orders and receiving the orders on the restaurant side. The idea is simple, but it has never been done the way the Engezni team is doing it.