Internet – In Brief

Internet

A comparative study carried out by Twinpine Networks, a premium mobile advertising network, contradicts popular opinion, as its recent research reveals that Nigeria’s older generation are more active online than the younger generation.  According to the research, respondents belonging to the Generation X frequently use the internet for research, news on current affairs, lifestyle, entertainment and sports, and online shopping while the Generation Y use the internet mostly for social media interaction and Instant Messaging. The report also stated that 50 percent more people between the ages of 53-33, regularly purchased goods and services online and 6 percent more of this demographic were more likely to share information on social media or lodge a complaint about a product/service via social media.