WhatsApp Accounts for a Quarter of Mobile Data Usage at Zimbabwean Network

Digital Content

A Zimbabwean mobile network is reporting that WhatsApp usage now accounts for nearly a quarter of its entire mobile data traffic.

In February, Econet Wireless launched an unlimited WhatsApp bundle, using Sandvine's Usage Management solution implemented with Sandvine's local partner Three6Five Technologies.

The WhatsApp bundles includes varying plans - 30 cents daily, 95 cents per week and $3 a month - to offer bite-sized Internet plans priced to meet the needs of the market demographic.

WhatsApp now accounts for more than 23% of network activity.

"Many subscribers are using first generation smartphones and Talk and Text plans. This bundle has opened up an opportunity for Econet to launch service plans that incentivize subscribers to move to data-driven services that are affordable to users and profitable to the network," said Don Bowman, CTO, Sandvine.

The company added that the launch of the WhatsApp bundle complements the recently launched Facebook service plan, also experiencing high-adoption.