Bango provides direct billing for apps to Etisalat Group

Money Transfer

Mobile payments firm Bango has signed an agreement to provide direct operator billing across Etisalat's markets in Asia, the Middle East and Africa, and the service has already become operable for users of BlackBerry World. The agreement will enable more app store integrations, the first of which is for Google Play, which is now live. Etisalat is the first provider to offer direct operator Billing for Google Play users in the Middle East.

The Middle East is seeing substantial smartphone growth, with device numbers expected to almost double from 67 million in 2013 to 112.2 million in 2014, according to IDC. New smartphone consumers in the region are young, with 44 percent under 20 years old and hungry for apps, music, games and other digital content.