Kenya: Music Platform for Rising Artistes Launched

Digital Content

Music recording firm Candy Records has launched an online channel that seeks to offer exposure and boost upcoming and underground talent.

During its first day after the official launch on Monday, more than 235 upcoming artistes had created their profiles and uploaded their music audios and videos on the platform dubbed Candy Clear Channel. According to the label's artistes and relations manager Winnie Oketch, the signed-up artistes will be treated to the most personalised music experience.

"This platform has been created in order to support the rising need of upcoming artistes who have the talent but lack the support to boost their motivation to succeed in the industry. Not only are we enabling them to get recognition but also providing an opportunity for them to benefit with mentorship and support from established artistes.

One of the artistes Missed Kyal said, "I am so happy as this platform is a fantastic idea and will make my music reach a lot of people."

Source: The Star 24 September 2014