Benin’s Beatzaddiction Wants To Help Artists Sell their music to the online global audience

Digital Content

Everyone loves music and they want them on their devices wherever they go, but getting African music online can be so cumbersome.

Now, Benin’s Beatzaddiction is looking to satisfy the increasing demand for African music. This web platform is seeking to promote established artists as well as budding musicians by making their music accessible online for downloading.

This online platform is looking into digitizing African music to adapt to new technologies in a move to cut down artists’ cost of production and open up the global market for them as everything is digital nowadays and digital sales should be a target to many of the African artist. The sales will be made everytime someone downloads music.

Beatzaddiction is run by Salami Loukmane, based in Benin.

‘We move forward with an audience that is growing. First, we want to promote our product. The next step consite to negotiate with the players in the field and set up on the platform, the sales system,’ said Laoukmane.

Beatzaddiction aims to make money from commissions on the songs they sell online then give the rest to artists. It works the same way as Kenya’s Mdundo, Nigeria’s iROKING among others.

Source: TechMoran 27 November 2014