Call centres sector yields over USD 270Mn per annum in Morocco

Mergers, Acquisitions and Financial Results

Call centres sector in Morocco, which did not exist 8 years ago, generates a turnover of more than USD 270.3 Mn par annum, King's Advisor, André Azoulay said.

Speaking at a press conference at the opening of the 5th International exhibition of call centres in Morocco (French acronym SICCAM), he underlined the North African Kingdom's leading position vis-à-vis emerging countries in this sector (Romania, Poland, Tunisia, Senegal…).

This sector now employs more than 20,000 people and 250 jobs are created every week, he said ascribing the consolidation of Call centres activity Morocco to the "strategy of quality, added-value and optimized human resources which are the kingdom's major asset in all telephony and Internet-related jobs."

Quoting the findings of a recent study by U.S. Group Dell -a major player in call centres sector worldwide, Azoulay noted that Morocco is among the first three best locations worldwide as regards expertise, quality of service and problem-solving abilities.

Dell, which employs nearly 2,000 people at its Morocco-based call centers is willing to further increase the number of its positions in Morocco, boost added-value, and move towards most sophisticated market segments, he went on to say.

On Morocco's policy to create incentives to boost offshoring, Azoulay said this sector has achieved a Euro 4Bn business volume in 2007, mainly in telecommunications businesses, information technology and computing added-value.