Wunderman Kenya Bags Google Online Advertising Account in Kenya
Wunderman Kenya, a direct and digital marketing agency division of Ayton Young and Rubicam (AY&R) Group has signed an advertising deal with Google that will see the company place local advertising information on the online Google search engine.
The deal comes at a time when advertisers are embracing digital and online advertising, besides the traditional print and electronic media.
The Wunderman global network spans 55 countries with over 130 offices, and Wunderman Kenya's general manager, Colin Azavedo, says the deal opens a new marketing opportunity in the region.
"The deal makes Wunderman the first mainstream agency to have such capabilities in East Africa, and gives our clients an opportunity to use Google to market their products online through the leading search engine on the internet," said Mr Azavedo.
Mr Joe Mucheru of Google East Africa said that Google offers a variety of products that could revolutionise advertising and marketing in the region. "Google is opening a whole range of previously unexplored marketing opportunities on the continent," said Mr Mucheru.
"The partnership with Wunderman is a first and is set to revolutionise how we view marketing and advertising."
Some of these products include the Google Adwords, which is Google's flagship advertising product that offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner adverts for local, national, and international distribution.
The Google AdSense, on the other hand, is an advertisement serving programme to which website owners can enrol to enable text, image and, more recently, video advertisements on their sites.
These adverts are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis.
The other product, Google Analytics, is a service that generates detailed statistics about visitors to a website.
Through it a webmaster can optimise AdWords advertisement and marketing campaigns by using GA's analysis of where the visitors came from, how long they stayed on the website and their geographical position.
"This application allows us to efficiently define and track sales, lead generation, the number of times a page has been viewed and downloads of a particular file.
Marketers can also determine which adverts are performing, and which are not, as well as find unexpected sources of quality visitors," says Mr Azavedo.