Rocket Internet’s Jumia Launches in Senegal


Following its launches in Tanzania and Angola, Rocket Internet’s online retailer Jumia last week launched in Senegal, the 12th country the e-commerce site is active in.

In a statement, Patrick Farnole, Managing Director Jumia Senegal said: “A new way of shopping was born in Senegal. Imagine a website where you can find anything you look for. You may enjoy cruising online from shop to shop, discovering our new weekly arrivals, comparing prices, brands, and find what you like at the right price. Today it is real on Ordering takes 10 seconds. Pay cash on delivery at your doorstep, all around Senegal. What else would you wish for? Stay tuned, it is only the beginning.”

With a dream of being Africa’s ‘Amazon’, Rocket Internet’s Jumia first launched in 2012 and has already successfully brought e-commerce to Nigeria, Ivory Coast, Egypt, Algeria, Cameroon, Morocco, Kenya, Ghana, Uganda, Tanzania and Angola.

With its own warehouses and delivery teams, as well as a variety of payment options including cash on delivery, credit card and mobile money, it has adapted the global megatrend for African consumers and won the trust of a large and constantly growing customer base.

Jumia ofers everything from fashion, consumer electronics, home appliances to beauty products. Products can be purchased using a multitude of payment options including cash on delivery, mobile money transfer, PayPal or credit card.

According to the World Economic Outlook Database by the International Monetary Fund, Senegal has a nominal GDP of $16 billion and is Africa’s 22nd largest economy having an an economic growth rate of 5 % in 2014. With a strong purchasing power, and growing interest in consumer goods, Senegal reveals itself to be a promising market. There is a steadily increasing number of Internet and Smartphone users, proving that now is an ideal time for online retail to establish itself.
Source: Techmmoran 13 April 2015
To see an interview with Francis Dufay, Managing Director of Jumia Cote d’Ivoire click on the link here: