Tanzania: Facebook, Tigo Partnership Gives Tanzanians Free Access
Tigo Tanzania has announced a partnership with Facebook in which all its customers in the country will get free access to Facebook services in English and a new Kiswahili version through their mobile handsets.
It is the first time that Facebook will be free on any mobile network in East Africa, according to Tigo General Manager Diego Gutierrez.
Speaking at the launch of the partnership in Dar es Salaam, Gutierrez said: "What this partnership means is that Tigo customers can, for the first time, access Facebook through their handsets without incurring any data charges and connect with the social media network's two millions of users in Tanzania and its 1.2 billion users worldwide.
Gutierrez added: "It is the first time any major social media company has made a version in Kiswahili the national language spoken by Tanzanians and majority of the people in East, Central and Southern African region.
"Facebook has been a fantastic driver of data on mobile networks. With this unique partnership, we are making Tigo stand out from the crowd and giving many customers their first taste of the internet and social media, including in Kiswahili. That's what creating the digital lifestyle is all about, and it reinforces our strategy to encourage more Tigo customers to use data as part of their daily communications activity."
Source: CIO East Africa 4 may 2015