Orange Klif is the First Firefox OS Smartphone in the Kenyan Market


Orange Kenya estimates smartphone penetration in the country to be between 20-25%. That means that a majority of Kenyans still don’t have a smartphone and as a result are either locked from accessing mobile internet powered apps and services like social media and news or they can still do the same but from feature phones. So what is needed to get more Kenyans buying and using smartphones? They need to be affordable, of course. Affordability is what has driven Orange Kenya’s other low cost offerings in the market so far. For instance its Kaduda feature phone has sold over half a million units since February according to Vincent Camadro, the Chief Marketing Officer.

Affordability is the main drive towards the launch of the first Firefox operating system smartphone in Kenya, the Orange Klif. Firefox OS is being pushed by the Mozilla Foundation, a non-profit organization. They are not after the money, they say. Their main aim is to provide users with a device that serves their needs perfectly without breaking the bank. Actually, the main target of the Orange Klif smartphone is those Kenyans who currently don’t own a smartphone.

The Orange Klif will go for Ksh 4,000.
Source: Techweez 24 June 2015