Kenya: Orange rolls out 3G network in Kajiado County
As it looks for the best buyer, Orange has unveiled its 3G network in Kajiado County today, the 41st county to have its 3G sites across the country, coming closer to its dream to hit the 47 counties in the country to serve its growing subscriber base of over 3.3 million.
The firm also aims to see the rollout as a growth factor for more subscribers and a revenue base for the firm that had all the opportunity to dominate both the Kenyan voice and data market in the early move to mobile from fixed and from fiber to mobile broadband.
Orange, which comes third after Safaricom and Airtel posted 458 million voice minutes during the quarter up from 356 million minutes posted during the previous quarter and though the firm is demonstrating improvement, its competitors are moving to 4G across the country. Safaricom is already launching its 4G networks across the country while Airtel has been refarming its networks to be 4G-ready.
Orange therefore has so much more to do that just take its 3G to every county in the country. With 4G, communities in the counties will easily turn to the fastest 4G speeds than its 3G but the network infrastructure will only make it more suitable to a buyer and even more valuable as an asset in addition to its subscribers and its land and other physical assets.
The firm also recently launched a new 3G Firefox OS entry level device dubbed Orange Klif to help increase the uptake of its 3G in the country among the lower income bracket. This smartphone will also help the firm sign up more data consumers apart from just voice.
Source: Techmoran 16 July 2015