Internet - In brief
Kenya's tourism industry needs to capitalise on global online platforms to tap more visitors into the country, booking portal Jovago has said. According to Jovago, most tourists are sourcing for tour packages online, making the internet a potential game changer in recovery of Kenya's tourism industry. The company said Africa has lagged behind in the adoption of e-tourism, despite the high uptake of e-commerce and technology. Addressing journalists in Nairobi yesterday, Jovago East Africa head of marketing Nafisa Fazal said there is also need for more marketing campaigns to help the country recover from the tourism slump witnessed in the last two years due to insecurity.