Opera, Worldreader partner to reach 1 mln African readers
Worldreader has partnered with Opera Software to reach 1 million readers in Africa by the end of the year. The organisations have already provided 5 million readers in Africa, with access to 25 000 free digital book titles via their mobile phones. Through this partnership, Opera and Worldreader aim to reach millions of people every month, across 34 African countries, through the cell phones they already have.
Richard Monday, VP Africa at Opera, said the company has placed the Worldreader icon in a coveted space on the Opera Mini speed-dial, right next to the Wikipedia button, because it believes access to reading, and access to knowledge go hand-in-hand. According to a 2014 joint study from Worldreader and UNESCO, female readers in the developing world read up to six times more than men, and once women start reading on their phones, they are generally more engaged than men. During one three-month period, women spent an average of 207 minutes per month reading on their phones, compared to just 33 minutes for men. To date, the Worldreader Opera partnership has reached 5-million people in 34 countries across Africa. On a global scale, Worldreader has reached over 6-million readers, adding about 1-million new readers each month through Africa, Asia, and Latin America. The most popular literary categories among these new readers are love, sports, education and health.
Source: Telecompaper 3 September 2015