Kaymu Kenya sellers to utilize Facebook to increase sales


Kaymu Kenya just recently launched a Facebook shop aimed specifically at increasing sales for its sellers.

The shop is an automized feature that displays the seller’s Kaymu shop on their Facebook page. To set up the shop a seller presses a button, located on their Kaymu account page, which redirects them to Facebook for the creation.

“This shop will allow sellers to share their products on their Facebook feed, access analytics and tracking on their shops performance and also create and manage Facebook campaigns,” a press release by Kaymu read.

This move by Kaymu follows a recent blog post by Facebook dubbed ‘Connecting People to Brands and Products on Mobile’, which highlights the fact that even though people have shifted to mobile, businesses all round the world are yet to do the same. The post also points out Facebook’s ability to introduce people too new things.

 “On Facebook we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands. In fact, a survey suggested that nearly half of people come to Facebook to actively look for products, with a majority of them discovering new products in News Feed, Pages, and Groups,” the blog post reads.

Source: CIO East Africa 14 October 2015