East Africa PC market falls 24.8% in Q3


The PC market in East Africa, comprising Kenya, Uganda, Tanzania and Ethiopia, suffered a year-on-year decline of 24.8 percent in the third quarter to 108,088 unit shipments, according to International Data Corporation (IDC). Given the region's reliance on imports, the continuing depreciation of local currencies is driving greater inflationary risks and subsequently depressing consumer sentiment and purchasing power. Each of the four countries monitored by IDC recorded double-digit declines year on year in the third quarter of 2015, with Ethiopia suffering the steepest drop at 36.7 percent. Uganda saw its shipments fall 23.2 percent, while Tanzania and Kenya posted year-on-year declines of 22.3 percent and 19.7 percent respectively.

Commercial shipments in the region fell 4.6 percent year on year in the third quarter as some ICT projects were delayed by various financial, technical, and political obstacles. The consumer market  was hardest hit during the quarter, with shipments to that segment falling 18.8 percent year on year. This was largely caused by a flood of grey imports from the UAE ahead of the annual Gitex technology trade show in Dubai. As Gitex approached, UAE distributors and partners tried to clear as much of their older, less appealing stock as possible, dumping much of it into Africa, even if it meant incurring losses.
Source: Telecompaper 12 November 2015