Africa: Canal+, Iroko Sign Multi Million Euro Deal to Launch First Svod App for Francophone Africa
CANAL+ GROUP and iROKO are partnering to create and launch the first Francophone SVOD service aimed at bringing affordable, popular mobile TV content to French-speaking Africa. Announced today as part of a multi-million euro deal, this mobile-first Android App with download functionality is set to launch in the coming months.
Designed to optimize data consumption, the service will be aimed at building a new mobile-only subscriber base across Francophone Africa. Canal + group now owns and broadcasts the largest catalogue of African content, including Nollywood films and TV series, African homemade series and shows and South-American TV Novelas, for French-speaking Africa.
CANAL+ GROUP and iROKO have previously worked together through content distribution deals for linear TV channels such as Nollywood TV , and are now consolidating their partnership to launch this standalone Android app.
With over 250 million French-speakers across 23 countries in Africa, and as mobile Internet penetration continues to spread across the continent, the iROKO Android app will cater for a significant growth market, with 165 million smartphones estimated to be in circulation before 2020. Understanding the need for localization, as language is the first step in bringing content closer to viewers, the app will be translated fully into French and all content will be in French.
Source: CIO East Africa 8 December 2015