Tigo Tanzania passes 1 mln Facebook followers
Tigo Tanzania confirmed it passed the 1 million Facebook followers mark on 27 December 2015. Over 41 percent of the total Facebook users in the country are Tigo Facebook followers.
Tigo's Facebook page was created in June 2011. The number of Facebook followers increased after the launch in 2014 of Tigo Facebook in Tanzania's national language, Kiswahili. Tigo customers are able to access Facebook in both English and Kiswahili through their mobile phones without incurring additional data charges.
This not only enabled most Tanzanians to access the Facebook in a language they can fully understand, but it has also contributed immensely to the regional growth of the language.
Source: Telecompaper 4 January 2015