MTN Group selects ItsOn for digital experience delivery


ItsOn has signed a group agreement with MTN Group, Africa’s largest mobile operator with more than 230 million customers throughout Africa and the Middle East. MTN will use ItsOn’s cloud-based solution to increase subscribers and revenue by selling both enhanced mobile connection services and new digital content through a personalised and affordable on-device commerce experience.

ItsOn’s platform virtualises and automates key operator business and operational support systems such as billing, charging, rating, policy, activation, marketing and on-device purchases. CSPs overlay ItsOn’s platform on top of their existing IT systems to quickly launch innovative services, accelerate mobile commerce growth and provide an enjoyable digital consumer experience.

Mobile operators around the world are seeking the most effective technology for quickly providing a great mobile digital experience to their subscribers. ItsOn’s platform includes a device application and virtual connected cloud service, which can instantly deliver a number of seamless operator-consumer transactions, including simple discovery of mobile services, contextual commerce offers, easy payment options, loyalty offers, compelling customer retention strategies, segmented marketing and best-in-class support. Until now, efficiently creating and launching these digital experiences has been a challenge because siloed legacy operator IT infrastructure components require long internal development projects and expensive recurring contractual costs.

“As we expand into emerging markets, we’re seeing an untapped base of new smartphone users with a growing appetite for new services and digital content,” said Albert Fernandez, the group chief consumer officer of MTN. “We want to make it easier for our customers to access these services and content, act on contextual offers and purchase new goods directly from their device. We believe ItsOn’s platform is the best solution for this need on the market today.”

MTN will deploy consumer offers using ItsOn’s technology initially in South Africa, with expected expansion to other countries thereafter.
Source: Vanilla Plus 27 January 2016