Absa offers free app banking – no data required

Digital Content

Absa Bank customers will no longer have to ensure that they have an active data bundle to transact via the online application, the bank announced on Thursday.

The Barclays-owned group said that it had concluded deals with network operators to offer its customers reverse billing.

“The agreement that Absa has signed with Cell C, MTN, Telkom and Vodacom allows the service providers to charge data costs back to Absa rather than our customers, allowing them to enjoy the full benefit of banking from their mobile device and buying airtime even if they have depleted their pay-as-you-go or monthly contractual data allocation,” said Jan Moganwa, chief executive of Customer Solutions at Absa Retail and Business Banking.

Free data could boost the bank’s ability to convince its nine million customers to conduct mobile application banking.

The banking application has had more than 500,000 installations on smartphones, according to the Google Play Store.
Read the full story in Business Tech here: