SA’s Telkom taps social media for recruiting millennials
In its drive to attract new talent to be part of its transforming business, South Africa’s Telkom recently launched a campaign that used social media posts, Google ads, and email marketing to attract potential hires. By Staff Writer
The telco has recently hired eight interns through an online guerrilla marketing campaign that seeks to reward new ways of approaching business challenges.
The campaign generated over 38 000 hits in a two-month period.
“We recognise that our industry – and our company – is in the midst of a profound transformation. We wanted new perspectives and to reward unconventional thinking, so we took a chance with a new approach to talent acquisition,” said Ian Russell, chief administration officer at Telkom.
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Source: Tech Financials 1 June 2016