eBay Gives U.S. Sellers Access To African Buyers With MallForAfrica.com Deal
US based online market platform, eBay Inc., has partnered with online shopping startup MallsforAfrica.com to give its sellers access to Africa’s biggest consumer market from July 2016, Tech Crunch reported.
MallforAfrica.com was launched in 2010 by Nigerian Chris Folayan, with the aim of enabling African consumers to shop from western retailers. It claims to offer access to more than 8.5 billion items through 100 online stores including partnerships with Amazon, BestBuy, Macys and Bloomingdale.
Fernando Saiz, eBay’s business development director, said the partnership with MallsforAfrica.com “will enable inventory from all eBay U.S. individual and business sellers with a 300+ star rating to be purchased by buyers in Nigeria and Kenya.”
Sales on the Ebay.MallforAfrica.com site will begin “first in Nigeria, then Kenya, followed by Ghana, all in 2016,” Folayan said, adding that other African countries will follow.
“We are creating a unique ‘eBay Powered by MallforAfrica’ app to run on all our platforms. When buyers in Africa shop with this app, they’ll be able to shop on eBay, buy what they want, check out, and pay through MallforAfrica,” he added.
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