Jump Shopping Goes Mobile in South Africa

Digital Content

South African online shopping search engine Jump Shopping has recently launched a mobile offering of its popular search engine Jump.co.za.

Jump Shopping Mobile enables users who are not in front of their computers to search through more than 3 000 000 products from 100 online stores in South Africa. This service can be accessed by using any web-enabled mobile phone and entering m.jump.co.za into the mobile browser.

"It makes perfect sense to launch such a product, as there are more mobile phone users than PC users in South Africa. This is a great initiative that empowers the consumers of South Africa and give them the ability to look for comparative prices while shopping in the real world," says Albert Bredenhann, MD of Jump Shopping.

Bredenhann says that South Africa has more than 28 million mobile phone users (out of about 38 million accounts) and recent research and media coverage shows that South Africa's mobile users are using their mobile phones for more than just local calls

BBC reports 20% of its international WAP traffic (web site visits from cellphones) originating from South Africa; Opera Mini, a leading mobile browser, reports South Africa as one of its top five territories worldwide; an international mobile advertising network claims over 60 million page views per month originating from South Africa.

In January 2007, Jump Shopping sold 22% of its business to BidorBuy Inc in Delaware, US.