Meditel launches real time mobile multimedia in Morocco
Customer care is increasingly important in the booming Moroccan mobile market and Meditel recognised the need to deliver its clients with the best possible end-user experience and customer service. Indeed, the Mobile market in Morocco has witnessed a tremendous increase over the last few years. By March 2007, the Moroccan market had gained 5 million users compared to the same period in 2006, increasing from 12 million to 17 million. Advanced services such as push-to-talk, picture messaging and internet browsing are steadily gaining popularity in Morocco and users increasingly expect that their mobile device to be as user-friendly as possible, with all of the technology options of a PC. Remote configurations and updates are a key factor in achieving this.
Sicap’s DMC provides a cost-effective and easy-to-deploy tool for customer care, enabling Meditel to deliver GPRS updates directly to the client’s handset following a client enquiry to the customer care centre, remotely configuring it for the optimised use of multimedia services. In addition to reducing the time spent on customer care configuration queries with this DMC upgrade, Meditel will be able to increase customer satisfaction, encourage usage of services and reduce churn.
Swapcom, the mobile middleware architect specialist which Sicap acquired in 2006, provided Meditel with the original version of the DMC in 2004. This latest DMC upgrade, which is fully hosted by Sicap, provides Meditel with an ideal platform to introduce automatic device detection and management features, also available as part of the DMC solution, at a later stage.