PC Shipments to Ghana and Nigeria Increase, says IDC report
The combined Personal Computer (PC) markets of the West African countries of Nigeria and Ghana jumped nearly 14% in volume on year to reach just under 250,000 units valued at almost US$230 million in 2006.
According to a recent study from IDC released last Monday Monday, falling average selling prices (ASPs) and heightened demand from businesses to integrate IT into their operations boosted PC sales. Nigeria, the economic giant of West Africa, was by far the larger PC market, accounting for more than 83% of total shipments to the two countries.
Strong GDP growth and an increase in oil and non-oil revenues spurred economic growth in the countries, which will have a positive impact on demand for PCs in all end-user segments in the region, said Patrick Nzegbuna, research analyst, IDC West Africa. "We expect the West African PC market, which is still in its infancy, to expand by 21.5% annually on average over the next five years, with a notable shift towards mobility," he said.
International vendors dominated the West African PC market in 2006. Nevertheless, local assembler Zinox made it to the top-three alongside Hewlett-Packard (HP) and Dell, mainly due to its strong position in the public sector. The combined market share of the top-three vendors reached nearly 48% of total shipments.
Desktop PCs, the preferred form factor for most businesses and government agencies in the region, were the engine of growth on the West African market in 2006, with shipments of this form factor expanding 15.3% on year to account for almost 78% of total units. The notebook segment grew 11.6% in volume on year in 2006, while x86 server shipments contracted 7.8% due to consolidation in the banking sector, which is the main consumer of x86 servers in the region, said IDC.