UBA launches first merchant app for MSMEs
13 January 2017
United Bank Africa (UBA) has introduced its first merchant-focused app in Africa with the aim of creating a SMART (secure, mobile, accessible, reliable, transparent) network of 100,000 micro merchants and driving financial inclusion.
UBA launch first merchant app in Nigeria and the rest of Africa that will connect 100,000 micro merchants to formal economy by early 2017.
The announcement follows the Pan African commitment made by UBA and Mastercard to introduce safer and more convenient ways to pay for goods and services in Nigeria and across the continent. Nigeria has been selected as the first market to go live with the merchant app because of the country’s eagerness to adopt smart tech solutions. Masterpass QR is being introduced across all UBA’s subsidiaries in the rest of Africa.
The merchant app will include Masterpass QR, a mobile payment solution powered by Mastercard, and is available for download to any feature or smart phone in the country.
“As a group, we are committed to driving financial inclusion and empowering businesses across Africa. Our partnership with MasterCard enables us to deploy safe digital solutions for customers and the banking public. UBA MasterCard QR Merchant App is another of such solution” said UBA’s Group Head Consumer and Digital Banking, Dr. Yinka Adedeji.
With UBA Masterpass QR Merchant App, business owners are able to receive instant notification of payments in real time, view their current banking statement and get insights about sales trends. These features will help merchants to plan their businesses better thereby enabling easier access to financial support. It also provides micro merchants the ability to offer value added services such as bill payments or airtime top-ups to their customers, thus enabling the merchants to expand their current business model and develop a SMART network of micro merchants that are moving beyond cash.
“As part of our commitment to empowering MSMEs, the introduction of Masterpass QR through our partner’s mobile merchant app is one of the most significant contributions we have made to Africa,” said Omokehinde Adebanjo, Vice President and Area Business Head for West Africa, Mastercard. “It speaks directly to our global goal of connecting 40 million MSMEs to our payment network by 2020, in support of our global Financial Access 2020 commitment.”
She added that the Mastercard partnership with UBA will focus on developing the acceptance infrastructure in Nigeria and across the continent, which in turn will develop a SMART network of micro merchants. These smaller businesses and consumers will benefit from the introduction of easy-to-access solutions such as Masterpass QR which will drive inclusion and deliver a cashless economy.