Kenyan President's #DabChallenge Backfires After Critics Create #DabOfShame
17 February 2017
A campaign by Kenya's President Uhuru Kenyatta, #UhuruDabChallenge, to motivate young people to register to vote went awry after social media users took the opportunity to point out misplaced priorities in his administration.
The challenge requires youths to “dab” — a type of dance move that resembles sneezing into your elbow — in voter registration centres and share photos and videos of themselves doing it on social media. Kenyans will go to the polls on August 8, 2017.
