Kenyan President's #DabChallenge Backfires After Critics Create #DabOfShame

17 February 2017

Digital Content

A campaign by Kenya's President Uhuru Kenyatta, #UhuruDabChallenge, to motivate young people to register to vote went awry after social media users took the opportunity to point out misplaced priorities in his administration.

The challenge requires youths to “dab” — a type of dance move that resembles sneezing into your elbow — in voter registration centres and share photos and videos of themselves doing it on social media. Kenyans will go to the polls on August 8, 2017.

Read the full article on Global Voices Online here: