3 March 2017


Microsoft has announced the appointment of Samer Abu Ltaif as the president of its Middle East and Africa (MEA) region. Abu Ltaif, who joined Microsoft in 2004, has held many senior roles within the organisation including regional director for enterprise and partner group across MEA. Most recently, he was the regional general manager of Microsoft Gulf. During his tenure, he led landmark Microsoft initiatives aimed at empowering governments and citizens through innovation, revolutionizing education, stimulating SME growth and entrepreneurship; all to enhance the region’s global competitiveness and modernization. Abu Ltaif played a key role in growing Microsoft’s presence in the Gulf and developing the company’s ecosystem of over 1,400 channel partners.


Hitachi Data Systems appoints new country manager to accelarate growth in Sub-Saharan Africa

Hitachi Data Systems (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE:6501), has appointed Niral Patel as General Manager for sub-Saharan Africa, effective 1 March 2017.

In his new role, Patel will be responsible for driving business growth across the sub-Saharan region, working closely with global teams to accelerate growth. He will shape market opportunities through the development of alliances and partnerships and will drive the consolidation of Hitachi Data Systems' position in the market place.

Tom Pegrume, Regional VP, Emerging EMEA says: "We are pleased to welcome Niral Patel to our organisation and look forward to his valuable contribution to our team. We will rely on his leadership to further strengthen our engagement in the public sector and across our key verticals. His appointment comes at a time when businesses need a different model if they want to maintain relevance and increase profitability. He will help navigate the needs of our customers in this era of digital transformation."

"I am excited about my new role at Hitachi Data Systems. I believe that successful digital transformation projects involve the effective deployment of big data and analytics to uncover new insights. Data is everything in digitisation. How companies use their data will be critical to their survival," says Patel.

Patel has over 17 years of experience selling technology solutions across a variety of businesses in South and Central Africa as well as the Middle East. He was previously the Public Sector Director for Microsoft South Africa, where one of his key focus areas was supporting government to deliver on its National Development Plan.