Uganda: Cheap Smartphones Push Up Data Usage

12 May 2017


Uganda's internet users have increased over the last five years as availability of cheap internet-enabled smartphones deepened penetration of data services, according to a report by Jumia, an online retail portal.

Titled, 'The White Paper,' the report pointed out that there were at least 16.8 million Ugandans who were using internet services.

The paper presents a detailed insight into the profile and behaviour of customers shopping online, the role of mobile brands and the impact of mobile phones on internet penetration, among others.

"As we move towards a more digital economy, we find that the Ugandan consumer is becoming more sophisticated, with 41 per cent of the population in Uganda being classified as internet users (16.8 million Ugandans)," the report reads. Read the full article in The Observer here.