WhatsApp drama launched in South Africa
9 June 2017
WhatsApp drama, Uk’shona Kwelanga launched in South African first is available to smartphone users as from 5 June 2017. The story takes place entirely within WhatsApp – subscribers can ‘be a fly on the wall’ as a fictional family’s funeral arrangements unfold via text, voice notes and video.
The drama is written by veteran scriptwriter Bongi Ndaba and boasting an all-star cast including some of the country’s favourite soapie actors. Ndaba who has extensive experience writing for famed shows such as Generations found the challenge of writing for WhatsApp a very different experience, and initially wrote the script in TV format before adapting it for WhatsApp.
“Despite WhatsApp having 1.2 billion monthly users globally, very few brands have successfully tapped into the platform due to its technical challenges. This was an opportunity to engage Sanlam’s audience in a new way via a channel they actively use. A first for advertising, and a first for me” declared Ndaba.
“By using relatable characters and a relevant storyline I hope to grip the attention and imagination of subscriber’s immediately. They’ll be part of a family WhatsApp conversation as it unfolds in real-time – no other drama is as real, instant or engaging.”
The cast includes Bongani Madondo from Shabangu and Mtunzini; John Nhlanhla from Isidingo, Stokvel, and Generations; Linda Sokhulu from Isidingo; Makgotso M from Isidingo and Muvhango; Thembi Mtshali from Stokvel and League of Glory; and Ivy Mkuthu from Generations.