OPPO Mobile targets Kenya expansion lifted by global growth

1 July 2017


OPPO Kenya has sounded out its plans to scale up its operations in Kenya following the launch of its OPPO F3 smartphone. Buoyed by the rising smartphone demand in the Kenyan market, OPPO has signed up online and off-line partnerships to boost its market share in Kenya.

Fresh off its partnership with Africa's leading online retailer JUMIA, the premium camera phone manufacturer has signed trade partnerships with distributors countrywide.

Speaking on its Kenyan investments, OPPO Kenya CEO Mr. Andrew Peng said the Kenyan market will strategically be among the most important African markets foreseeable in driving its camera-phone revolution.

“Kenya has proved to be one of our African strongholds, having a population that finds the selfie feature impressive which is a success niche for OPPO. We are looking forward to satisfy the audience by introducing products that will inspire and excite,” said Mr. Peng.

Mr. Peng said OPPO is now confident that these partnerships will increase sales of its products and provide a secure and convenient way for consumers to shop both online and offline.

''Kenya’s mobile phone market offers a favorable competitive landscape. We believe that these partnerships will offer our users a thrilling shopping experience of our products at the most competitive prices,’’ he added.

According to global marketing intelligence firm IDC, OPPO shipped 18.9 million units in 2017 opening quarter and had an 18.2 per cent global market share, up from 15.3 per cent a year earlier. OPPO’s growth in Q1 was stronger outside its main center with nearly a quarter of shipments from international markets.

“Part of our investment in Kenya is a dedicated indigenous human resource in marketing, R&D, customer service, brand management and internet operations that makes up for our 15,000 strong global employee ecosystem,” said Mr. Peng.

OPPO Kenya launched the OPPO F3 a month ago and is gearing up for launch of several OPPO devices in the market within the remainder of 2017.

The top tier mid-range Smartphone has a dual selfie camera feature and currently retails at Kshs. 32,990.

Over the last decade, OPPO has focused on manufacturing camera phones, while producing mobile photography technology breakthroughs.

Source: CIO East Africa