Early Tech Adopters In Africa’s Fashion Industry See Benefits

13 October 2017


The African tech accelerator space and the continent’s fashion industry might seem as far apart as any two spaces could possibly be.

One organisation, however, is looking to change all that. Kenyan entrepreneurship hub Mettā recently announced the names of the eight fashion designers from across the continent that will take part in the second cycle of its Fashion Product Lab.

The aim of the lab is to connect designers with fashion-focused technology companies, and help them use information and communication technology to sell more of their products while gaining better visibility.

Project lead Fiona Kiruja said there were many people across the continent with a passion for designing, but too often they do not have the technical expertise or marketing reach needed to become profitable, scalable businesses.

“The Fashion Product Lab was intentionally pan-African to bring a cohort of the next big designers to come together, build linkages across markets and alliances to scale their companies. At the end we also help them build a retail network, partnerships and ultimately raise funding,” she said.

The overall goal is the production of a new “holistic breed of fashion designers” who are not only well-versed in the craft and the dealings of the fashion industry, but also those of the business industry.

Read the full article by Tom Jackson here