Data and Democracy: What Role Did Cambridge Analytica Play in Kenya's Elections?

10 November 2017


901 Kenya election

The powerful reach of Cambridge Analytica — the data analysis company that helped Donald Trump's campaign claim victory in the US — has become a source of concern in Kenya's ongoing conflict over national elections.

This week, bloggers associated with the opposition National Super Alliance (NASA) coalition published a leaked page of what they said was an internal memo describing tactics used by Cambridge Analytica to pursue victory for incumbent president Uhuru Kenyatta, of the Jubilee party. Read the full article on Global Voices here.