Internet of Elephants uses AR to get up close to endangered species, turns their migrations into a game

24 November 2017

Digital Content

Internet of Elephants 903

Wildlife conservation groups have made a lot of strides in raising awareness of animals whose populations or natural habitats are endangered, and what we can do to help. Now a startup out of Kenya is tapping into advances made in augmented reality, mapping and app-based games to further the cause.

Internet of Elephants, a startup based out of Nairobi, is building an app-based game of the same name that lets users learn more about different species of wildlife in Kenya, as well as other countries and regions, by letting users select the animals and “place” them into their real-world environments to follow them around. Users can learn more about the animals through a reference guide in the app, as well as by walking around the physical world and playing games based on the migratory paths of each creature. Read the full article on Techcrunch here.