Facebook launches Marketplace in SA to disrupt classifieds industry

26 January 2018

Digital Content

Johannesburg - Social network Facebook will roll out Marketplace in South Africa in the following weeks as it hopes to disrupt the local classifieds industry.

The feature within the Facebook app has launched in 47 countries, with more than 550 million people from around the world visiting the platform to buy and sell goods each month.

Marketplace makes use of the Facebook interface in an attempt to offer users an easier platform to use, and will likely go head-to-head with already existing platforms like Gumtree and OLX.

In an interview with Fin24, Facebook Platform’s head of product Karandeep Anand said the South African market was identified as a key region to roll out Marketplace.

“Marketplace was initially built to supplement the Facebook groups which focus on buying and selling items on the platform,” Anand said.

He added that within the next two weeks Facebook app users in the country will notice a new Marketplace icon, which will appear at the bottom of the app page in the centre. Read the full article on Fin24 here