GeoPoll Extends Research Services In Southern Africa With Botswana Launch

23 February 2018

Telecoms

U.S.-based mobile survey platform, GeoPoll has extended its presence in Southern Africa with a launch of operations in Botswana.

The company was already working in South Africa, and now adds the country’s northern neighbor to its list of African countries in which it conducts custom research studies, according to GeoPoll.

One such study, which was conducted as part of the brand’s launch in Botswana, is a report looking at the top brands and biggest social challenges in Botswana.

GeoPoll took only three days to gather the research via text message and complete the data analysis throughout Botswana, according to Mmegi.

Local clothing brand All Kasi was determined as one of the top most-admired brands in the country, with Nike emerging as the most loved international brand.

GeoPoll is the world’s largest mobile survey platform, thanks to a network of 200 million users in Africa and Asia, the company reveals.

Understanding the dynamics of the African market, GeoPoll figured out that the best way to survey hard-to-reach African populations was through mobile, which was easily accessible, even in remote areas.

Adding Botswana to its supported list of African countries means that media owners, brands, market research agencies, and international development organizations can now collect fast, reliable data through mobile phone research in Botswana. Read the full article on Afkinsider here.