Safaricom rolls out technology to help athletes break two-hour marathon mark
29 March 2018
Nairobi, Kenya – 28th March 2018… Safaricom and Vodafone Group are working to deliver industry-leading Internet of Things (IoT) technology to Kenyan athletes in a bid to help them break the two-hour marathon mark.
The current marathon World Record is 2:02:57 and was set by leading Kenyan athlete Dennis Kimetto on September 28, 2014, at the Berlin Marathon. Safaricom and Vodafone are working with a group of specialist scientists, the world’s best marathon runners, and other industry partners in a project called SUB2 (www.sub2hrs.com) to help break that record.
SUB2 aims to leave a legacy for athletics by demonstrating how science and technology can fairly help athletes improve their performance. SUB2 is led by Yannis Pitsiladis, who is a Professor of Sport and Exercise Science at the University of Brighton and is a member of the International Olympic Committee’s Medical and Scientific Commission.