Ethiopian Airlines Selects CellPoint Mobile As Its Global Payments Solution Provider
6 July 2018
Ethiopian Airlines, the largest aviation group in Africa and SkyTrax certified global airline, is partnering with CellPoint Mobile, a leading provider of sales and payment-side technology solutions for the worldwide travel sector, to provide more payment options and an improved mobile user experience to its passengers.
By partnering with CellPoint Mobile, Ethiopian Airlines is elevating the reach, effectiveness and efficiency of their mobile sales channel, a key driver of both flight and ancillary revenue. The carrier will also be able to add many new alternative payment methods (APMs) to its mobile app that resonate with its passengers, firstly with AliPay and WeChat Pay, China's dominant APMs. With this partnership, Ethiopian Airlines hopes to capture an even larger share of Africa's international travel market, which reached approximately 18 million travelers in 2017 with Chinese tourists exceeding 11.6 million, a nearly 50% growth rate per year since 2010.