Cell C inks partnership with SportPesa
1 February 2019
South African operator Cell C has signed a partnership deal with sports gaming platform SportPesa to give their customers easier access to sports betting. Cell C customers using the SportPesa platform by dialling *120*47773# on their mobile phones will be able to play and manage their accounts through USSD for free.
SportPesa launched its operations in South Africa in April 2018. The sports betting company says it hopes to replicate its success in Kenya, Tanzania, the UK and Italy by seeking to lower data costs for users while on the SportPesa platform.