MTN South Africa partners with Clickatell to launch chat commerce on WhatsApp
29 March 2019
MTN South Africa has partnered with global customer engagement company Clickatell to launch MTN Chat, enabling its customers to engage with the company over WhatsApp. MTN Chat will enable customers to initiate the purchase of airtime and data bundles within their WhatsApp chat session. Over time, clients will also be able to access customer support and self-service options, including performing upgrades, managing their accounts, and receiving low balance alerts.
MTN Chat forms part of MTN’s vision to enhance its digital business offering to boost its customer base. The WhatsApp Business API provides brands with the ability to send out notifications and conduct two-way conversations with consumers within WhatsApp once they have opted in. Clickatell’s touch flow and connect platforms give MTN the capability to unify its communication channels, customize user workflows, and connect to internal systems.