Bourse News to Be Accessed From Mobile Phones in Uganda
Mobile phone users can now get instant stock prices following the launch of an initiative by the Uganda Securities Exchange (USE) and SMS Media. Simon Rutega, the USE chief executive officer, said they want to make it easier for many people to get information about the exchange. "We want to bring this medium on board because many people have mobile phones. The information gets to a big number of people," explained Rutega.
Harriet Kiwanuka, the USE's research and market development manager, said people who cannot afford newspapers but have mobile phones will get updates about the stock market. "All one needs to do is go to the message box, type USE and send it to 198," said Kiwanuka. The service will be available on all mobile phone networks.
Stephen Banage, the marketing director of SMS Media, said the initiative is in line with their core business of providing access to information.