Maliyo, Telecoming Sign Distribution Agreement In African Mobile Market

24 May 2019

Digital Content

The European Carrier Billing specialist expands its presence within the African market with a renowned local partner; the distribution agreement has been signed for six countries in the region.

Telecoming, the European technology company specialised in digital services monetisation has closed an agreement with African company Maliyo Games, the pioneer mobile gaming company in Nigeria, to distribute its offer in the region. This agreement will allow Telecoming to enhance its presence across the African market.

This agreement is part of Telecoming’s strategy to develop digital services with excellent user experience. According to Nicolas Gimenez, Telecoming’s Content Director “the combination of quality content and technology is key to offer services with a differential user experience.

“The African market offers endless opportunities for the mobile market. It is a region with excellent local content producers and where users demand innovative services to enjoy on mobile.

“ The agreement with Maliyo games allows us to include a high-quality local offer in our state-of-the-art mobile services.”

The games developed by Maliyo will be distributed among mobile users of 6 African countries. The bundle of Africa-themed games acquired by Telecoming has been designed to depict the everyday lives of Africans in general and Nigerians; in particular, with fun and engaging proposals to reach all ages audiences.

Source: Independent