MTN drives launch of award-winning literacy app
21 June 2019
East London - With calls growing louder for government, corporates and all citizens to step up to help solve a growing literacy crisis, the MTN SA Foundation has partnered with Bellavista S.H.A.R.E., a division of Bellavista School, and USA-based non-profit Curious Learning, to pilot an award-winning child literacy app which significantly enhances reading fluency and comprehension.
“Urgent action is needed as a lack of access to reading material and textbooks are two of the main reasons that 78% of South African children in grade 3 still can’t read for meaning. This is not helped by the fact that only 29% of the poorest primary schools in the country reportedly have access to in-school libraries,” says Kusile Mtunzi-Hairwadzi, General Manager: MTN SA Foundation.
The pilot of the ground-breaking app, called ‘Feed the Monster’, helps make learning the fundamentals of reading more meaningful and fun, while reaching out to a wide community. In recognition of the importance of using the mother tongue to foster literacy at foundation level, MTN has played a key role in facilitating the localisation of the solution into all 11 official languages in South Africa.