Facebook to train Kenyan SMEs on digital advertising
27 September 2019
Facebook has launched an initiative to help equip small and medium sized businesses (SMEs) in Kenya with digital skills that will help entrepreneurs grow their businesses in the increasingly digital economy.
Dubbed “Boost with Facebook”, the US social media giant will work with Wylde International — a local firm that develops businesses — to train 3,000 entrepreneurs in Nairobi, Kisumu, Nakuru and Mombasa on how to navigate the digital space, increase awareness of their businesses and connect with new customers online.
“We are…enabling local businesses to use social media platforms like Facebook, WhatsApp and Instagram to unlock new business opportunities and compete at a Pan-African and global level. This is a global programme that Facebook runs to arm businesses with the right digital tools to help you increase the visibility and add value to your business and target customers that you would not otherwise have access to,” Facebook Head of Public Policy, East Africa, Mercy Ndegwa, said yesterday.
Ms Ndegwa was until earlier this year Safaricom’s Head of Regulatory and Public Policy.
The training which kicks off next week in Nairobi is free and open to any interested SMEs, with Wylde International indicating that the firm had already started receiving applicants.