Vodacom South Africa launches free, advertising-funded internet service
4 October 2019
Vodacom South Africa is offering its more than 25 million mobile users access to internet essentials for free at any time, even when they have run out of credit. The service runs on Upstream's Zero-D connectivity platform. Since its introduction, 55 percent of the subscriber base has already started using the advertising-funded portal, with an average session time of nearly six minutes.
Vodacom subscribers who have run out of data are automatically redirected to the Zero-D portal, branded Vodacom Flex. The platform offers web search, local and international news, and weather reports. The portal also gives subscribers the option of digitally topping up their service.
The services should enable Vodacom to increase customer satisfaction and reduce churn in competitive markets. In South Africa, on an average wage, one needs to work for two days to afford 1 GB of data.