Boomplay To Venture Into Francophone Africa

18 October 2019

Digital Content

Riding on its massive success in Nigeria and other Anglophone regions across Africa, Boomplay Music has announced that it will be expanding its music-streaming services to French-speaking countries on the African continent, four years after its launch in West Africa.

The Chinese-owned company hopes to add to its estimated 53 million users and increase its revenue in the process. As with other streaming apps that are breaking new ground, Boomplay will compile country- and genre-specific playlists and sign deals with local labels to appeal to local listeners.

Boomplay’s General Manager Dele Kadiri said that in addition to French-speaking countries in Africa, the firm would also target Africans living in Europe, Canada and the US.

Boomplay is majority-owned by the Chinese telecoms company Transsion Holdings, which makes the Tecno, Itel and Infinix brands and preloads the Boomplay app on them, giving the streaming service an opportunity for mass subscription and beating continental newcomers such as Spotify, Tidal and Apple Music.

Boomplay Music distributes the catalogues of Warner Music and Universal Music. Warner Music signed a deal with the streaming service earlier this year and currently has offices in Kenya, Nigeria, Ghana and Tanzania.

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