Senegal’s NIMA Codes to launch address app in 15 African countries
8 November 2019
Senegalese startup NIMA Codes — a digital mapping service for locations without formal addresses — has upgraded its app and plans to go live in 15 African countries in 2020.
The pre-seed stage startup launched in 2018 around an API that uses mobile-phone numbers to catalog coordinates for unregistered homes and businesses in Senegal.
NIMA Codes is adding a chat tool to its platform, to help users locate and comment on service providers, and is integrating a photo-based location identifier, NIMA Snap, in the application.
“What we offer right now is a reliable street-addressing product. Because it’s very difficult for people…to communicate location in Africa and a lot of services are using location. So we need a service that can communicate reliable locations,” NIMA Codes co-founder and CEO Mouhamadou Sall told TechCrunch.
By several rankings, NIMA Codes has become a top-three downloaded navigation app in Senegal (for Android and iOS). The platform has 16,000 subscribed users and has recorded more than 100,000 searches, according to Sall.