MULTICHOICE SELECTS INTELSAT TO SUPPORT MOBILE TV TRIAL
MultiChoice, a local direct-to-home (DTH) television provider, has selected Intelsat to support its mobile broadcast TV trial in the metropolitan areas of Johannesburg, Soweto, Pretoria and Cape Town.
The trial seeks to refine the transmission of Digital Video Broadcasting to Handheld (DVB-H) technology, as well as to understand more about the viewing patterns and content preferences of subscribers for mobile TV.
From its headquarters in Randburg, MultiChoice is uplinking 10 to 12 trial channels of sports, entertainment, news, music and specially developed Ã¢â‚¬Ëœmade for mobile’ content to Intelsat’s IS-902 satellite, which then distributes the content to multiple terrestrial transmitter sites throughout the trial region.
“MultiChoice has always been at the forefront of technological developments, and though mobile broadcast TV is in its infancy, we believe that there will be a growing demand for it in SA in the near future; especially in light of the 2010 World Cup,” says Gerdus van Eeden, MultiChoice chief technology officer.
Stephen Spengler, senior vice-president, Europe, Middle East, Africa and Asia-Pacific sales, states: “This project represents Intelsat’s third mobile video application, as we are supporting systems that are in commercial deployment in Europe and in the USA.”