Universal Music Brings 'Def Jam Recording' To Africa
5 June 2020
The giant music label, Universal Music, has announced it will establish "Def Jam Africa" as a permanent division within its organisation.
To be headed by Sipho Dlamini, the Sub-Saharan Africa managing director for Universal Music, and with offices in Lagos and Johannesburg, Def Jam will focus on Afrobeat, hip-hop and talent discovery for Africa.
The move by Universal Music is widely seen as a substantial show of further confidence in the African music industry, especially of the Afrobeat and hip-hop genre.
According to Mr Dlamini, Def Jam creates an aspiration label for musicians to flourish under, allowing them ownership of their musical DNAs.
Source: African Business Central